Directions & Parking



Lifest is held at Sunnyview Expo Center – 500 E County Road Y, Oshkosh, WI.

General Parking is at the Winnebago County Park – enter at 330 E Snell Rd, Oshkosh, WI. 


  • Vehicles will NOT be allowed to turn into Gate 2 or the Winnebago County Park from Hwy Y.
  • Enter the Winnebago County Park from Snell Road. Be sure to use 330 E Snell Rd, Oshkosh, WI for directions.
  • Guests with disabilities will be directed to the correct handicapped lot by parking attendants. Wheelchair guests will receive a pass for Lot W and will be able to enter Gate 2. All other guests with disabilities will be parked in a designated lot in the Winnebago County Park. A rover cart will be on a dedicated loop providing rides between the handicapped lot and the Ticket Tent.
  • Motorcycles will be parked with general parking at the Winnebago County Park.
  • Thanks for your patience and understanding as we solve issues caused by our growing pains.


Parking is $10 per day or $20 for the full event. You can only purchase general parking passes at the parking entrance (cash only). Overnight parking is not allowed at the park.


If you have a state issued handicap sticker or card, you must still enter General Parking through Winnebago County Park. After purchasing your parking pass, you will be directed to the correct lot. Wheelchair guests will be on grounds in Lot W, all other guests will be in a designated lot in the Winnebago County Park.


There is no overnight parking allowed at the Winnebago County Park. If you are camping and need to park your vehicle overnight, you must purchase an Overflow Parking Pass available online or at the event for $20. This pass will allow you to park in the East Lot and in some camping areas (look for signs: “Permit Parking Only”).


These sponsoring facilities offer great rates for Lifest attendees!

The Oshkosh Visitor & Convention Bureau can also assist in your lodging search.


Easy Access allows you to skip the ticket exchange lines and enter the grounds on Wednesday at 5:00 pm. The cost is $15 per order.


  • From US Hwy 41, exit on Hwy 76 and go south.
  • PASS THROUGH the first major intersection which is County Road Y.
  • Continue on Hwy 76 to the next stop light and turn left (east) onto Snell Road.
  • Travel about 1/2 mile and turn left (north) and enter the Winnebago County Park. Use 330 E Snell Rd, Oshkosh, WI for entrance to parking.

General parking is $20 for the full event or $10 per day and can only be purchased at the parking entrance (cash only). Sunday parking is free!

General parking is located in the Winnebago County Park which should be entered on Snell Road – use 330 E Snell Rd, Oshkosh, WI for the entrance to parking.

Note: Overnight parking is only allowed in designated lots on the Sunnyview Fairgrounds. To park overnight, please purchase an Overflow Parking Pass ($20) online or at the Ticket Tent.

See our Camping page for info on primitive and electric campsites.

If camping doesn’t suit you, lodging options with Lifest prices are listed below. You may also visit the Oshkosh Convention and Visitors Bureau website for hotel and lodging information.

Grandstand has two premium seating options: Reserved and On Stage. If you purchase these items, you do not need to bring a chair to Lifest. See the Premium Seating page for more info.

If you decide not to purchase premium seating, you will want to bring a chair for the Grandstand field. Chairs may be placed at approximately 11:00 am each morning. You may not leave your chairs overnight; they will be removed. Please do not bring chairs with umbrellas or anything that will block your neighbor’s view. Chairs should be placed within the painted lines so that aisles remain clear. If a canopy tent is needed for medical reasons, you must place it behind all the chairs so you do not obstruct anyone else’s view. You may not use tarps or large blankets to hold your seating location.

Cafe, KidZone, Quake and Oasis provide folding chairs for seating. The Edge Stage is made for dancing and jumping so no chairs are provided here, but there are bleachers along the edge of the venue.

Deadline for Lifest 2018 has passed.

NOT ALLOWED – Alcohol, illegal drugs, firearms, weapons, or any item that resembles a weapon or firearm (including personal paint ball guns) or fireworks. Violators may be removed from the Lifest grounds without a refund. Any illegal activity will be reported to the proper authorities.

CARRY-INS – Carry-ins of food and drinks are allowed by campers only. All carry-in items must be consumed at campsites or parking areas. Food and drinks are available for purchase on the Lifest grounds. We have family-friendly pricing at our Lifest locations. We also have vendors with healthy food options. If you have dietary restrictions for medical needs, you may carry-in small containers.

RECORDING EQUIPMENT – Unauthorized video cameras, tape recorders and professional camera equipment are strictly prohibited at any of the stage areas or seminars. Laser pointers are also prohibited at all stages and seminars.

ANIMALS – You can’t bring your pet to Lifest, however service dogs are permitted if they have been trained to do work or perform tasks for a person with disabilities.

GOLF CARTS / SCOOTERS / ATVs– Only personal golf carts registered and approved with Life Promotions will be allowed on the grounds. For approval, please contact us by email. Motorized scooters and mopeds (except those needed for medical assistance) are not allowed on the festival grounds. Lifest reserves the right to confiscate the above vehicles until the end of the festival. ATVs are strictly prohibited on the grounds. The streets of Sunnyview Expo Center fall under the same laws and regulations as Oshkosh city streets.

HANDICAPPED PARKING – If you have a valid state-issued disabled parking permit, you are eligible to park in the handicapped lot in the Winnebago County Park. If you need a wheelchair for mobility, you will be directed to park in Lot W by the Ticket Tent. When you arrive at Lifest, follow the general parking signs to Snell Road and enter the Winnebago County Park. After paying for your parking pass, the attendant will direct you to the correct lot based on your needs.

SEATING – Platform Reserved Seating has space available for wheelchair attendees and one guest. Stop at the Ticket Tent to request a one day pass for this area (quantities limited). To ensure seating in Reserved Seating, you can purchase Reserved Seating for $120 for the full event (in addition to your event ticket). The Café Stage has a reserved seating area marked for wheelchair guests close to the stage.

DEAF AND HARD OF HEARING – Lifest provides American sign Language interpreters for the Deaf and hard of hearing. Please contact us in advance if you need this service:

CAMPING – We have a limited number of primitive and electric handicapped sites that are close to bathrooms and the road. They are reserved for families with special needs and are only available by calling our office at 920-738-5588.

GOLF CARTS – Only personal golf carts registered and approved with Life Promotions will be allowed on the grounds. For approval, please contact us by email. Motorized scooters needed for medical assistance are permitted and do not need to be registered.

You are not allowed to sell products, services, tickets, or distribute any information on the Lifest grounds without prior written approval from Life Promotions.

See our Vendor Information page for more information.

Lifest continues rain or shine. However, if there is severe weather, we may delay or cancel shows. For the latest info, follow us on Twitter or Facebook.

Lost and Found is located in the Ticket Tent at Lifest. After the event, all items will be brought to the Life Promotions office. Contact us through email or phone: 920-738-5588. We will keep lost items for 30 days after the event. Life Promotions assumes no responsibility for lost items.

If you lost a ticket purchased through iTickets, contact us before the event through email or phone: 920-738-5588 and we can help you reprint it. We can also reprint your tickets at the Ticket Tent at Lifest. Physical tickets, promotional tickets, wristbands and coupons are treated as cash. If they are lost, stolen or destroyed, we cannot replace them.

We offer 50% off a One-Day Ticket any day of the event for anyone who shows their valid military ID (active or retired). Discount is for military personnel only. This discount is only available at the gate.

Any person who enters the Lifest grounds assumes all risk of personal injury and loss or damage to property. The management reserves the right to refuse admission to anyone. Management is not responsible for any lost or stolen property or any vehicle at Lifest. Life Promotions reserves the right to search individuals, personal property and vehicles. Commercial photography and filming activities are conducted on the Lifest grounds, and a Lifest attendee or personal property may appear in resulting photographic pictures or films, which may be used in connection with advertising, news, reporting, entertainment, or other commercial or non-commercial activities. Entry onto the Lifest grounds and/or purchase of an admission ticket constitutes permission and consent for Life Promotions and its licensees to use the resulting photographs and films for any purpose whatsoever without payment.

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